Counter Assertion

February 15th, 2010

How to Excel at Career Fairs

Posted by admin in Ads, Living With Marketing, Web Commerce

Standing out at a Career Faire can make a difference in your search. Career Faires are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Job Faire in early 2010, 10 companies as showing up, and Dice has 82 job fairs scheduled for 2010 across the US.

How do you compete at a Job Faire? The competition can be noteworthy, but you can help yourself stick out from the gang with early planning. At AA-Careers, we have a straight-forward 6-step process to get ready. Plan to go? Here’s how to prepare:

First, investigate the companies that are going and pick your targets. Use the World Wide Web to research the organizations that are there beforehand. Go to their web sites and see if they have their openings listed. Pick a limited number to go after, and get ready to spend up to an hour researching each one. It’s hard to do more than 8 in a day, and three or four is a much more reasonable target. For each company, you want to know: recent news, key product lines, and exectuve names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the hiring manager is looking for. Create a mapping of your achievements and skills to the requirements of the job. Make the terminology match. If the hiring company calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.

Third, create a ‘brief sales pitch’ for each potential company/position combination. Write down a ninety second ‘thumbnail’ that you can repeat verbally describing why you are a special candidate for that job. You’ll use this in your resume and when you meet the company at the job stall.

Fourth, modify your resume for each position. The objective on your resume should exactly match the position you’re want. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job requirements. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be simple to see that you’re a match based on your resume.

Fifth, practice your ‘mini-sales-pitch’. Collect your research and the resume for each position - bring a couple of copies for each – and put each in a clearly tagged folder. Keep them in a lightweight briefcase or folio.

Finally, dress and prepare as if you’re doing on-site interviews. Dress nicely and be properly groomed. Avoid strong cologne or perfume…use any eau de cologne or fragrance sparingly, if at all.

Remember to smile, and good hunting!

January 14th, 2010

An Introduction on How to Buy in Bulk Online

Posted by admin in Web Commerce

When you purchase something online, you normally check to discover if the vendor of the item is trustworthy or not. Is the product I bought actually be sent to my shipping address? Does the seller have any warranties or refund policy? OK, now think if you are purchasing items wholesale on the internet. Perhaps 300, 3000 or even 30,000 items! Now you really must carry out your research, or you could be being badly cheated. How to prevent this situation from taking place? First, discover some online wholesalers by typing in keywords in a search engine that are related to the items you want to buy in large quantities like big size clothes for wholesale.

Next up, you ought to browse for the everyday signs of trustworthiness. Does the vendor have contact details on their site? If yes, telephone the seller. Tell them you are considering buying items in large quantities, and ask the seller regarding warranties, refund policies.

Finally, purchase a sample of the product. Any wholesaler worth his or her salt should permit the purchase of individual products. For instance, let’s say you’re wishing to buy wholesale pashmina silk scarves on the internet. It’s a good idea to have one of the pashminas the wholesaler is selling in your hands. This enables you to check the weave, the softness, the colour consistancy, and the actual feel of the fabric. If the sample passes your test, then write an email back to the the wholesaler saying you’re happy with the quality of the sample, and require each and every product of the bulk purchase to have the same quality as example product. It’s essential they respond and affirm the quality will be the same standard as the sample. This will provide you with some validation of the assurance the wholesaler has promised.

Once all of these undertakings have been completed, you can make the bulk order. A responsible vendor anticipates this process and should be accommodating while you evaluate them. Be questioning of vendors who do not post out samples - that’s a warning, as a wholesaler stockpiling quality products will desire to post single quantities of items.

January 8th, 2010

Looking for a Job Using the Web to Succeed

Posted by admin in Ads, Living With Marketing, Web Commerce

The Internet offers huge opportunities for a job seeker, but also presents several potential challenges. It also adds great complexities, and a lot more matters to consider…and be careful of.

Job search needs to be thought of as a personal, extremely targeted marketing operation where you are the product. Your resume is an advertisement. Your extended network of colleagues is your inside source for information and job leads.

So where does the internet fit in? At AA-Careers, we recently posted a job on Craigslist and got over 600 responses in a calendar week. For one position. That’s increased job hunting competition.

Had the right person gotten ahold of us before we placed the ad, they could have gotten the job before running in to all that competition. How? By finding someone who knows someone at our office who became aware of the job prior to posting. Everyone was aware of the job for at least 14 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be careful how you submit your application as well. When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily taken out with a speedy triage process. How? The same way any employer would. By passing over resumes where the objective didn’t match our job. By rejecting prospects whose cover letters gave us grounds not to employ them, like "I know I’m overqualified but I really need a job". By eliminating candidates whose documents that didn’t open properly. And by eliminating prospects who didn’t trouble to spell check their cover letter and/or resume.

So the great news is that job sites give you a feel of what companies are hiring, and for what kinds of positions. But once those positions are posted, the competition is intense. You can still try, if you have a well honed resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another issue to be aware of is how quickly you can be checked on on the internet. As we Googled several candidates, we ran into some Facebook comments that were in questionable taste. Nothing insane, but enough to sway our thinking about who to employ.

AA-Careers provides a all-inclusive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

January 1st, 2010

From Plus-Size to Pashminas: on Buying Wholesale Online

Posted by admin in Consumers, Web Commerce

While looking to buy something online, to see if the vendor of the item is trustworthy or not. Will the product I ordered really be delivered? Does the vendor have any warranties or returns policy? OK, now suppose if you are purchasing products in large quantities on the internet. Possibly 300, 3000 or even 30,000 products! In this case, you very much must do your homework, or you could be being badly ripped off. So how can one keep this from occurring? First, find internet-based wholesalers by typing in keyphrases in Google that are associated to the items you want to buy wholesale such as big size clothes for wholesale.

Following that, one ought to search for the usual signs of trustworthiness. Does the vendor have their address and phone number on their website? If so, phone the vendor. Tell the vendor you’re considering buying products wholesale, and ask the seller regarding warranties, refund policies, terms and conditions.

We’re not done yet - because the next step is to order an example (single quantity) of the item. Any wholesaler worth his or her salt ought to allow the purchase of samples. For instance, let’s say you’re wishing to order wholesale pashmina silk scarves on the web. It’s a good idea to have an example pashmina the wholesaler is selling in your hands. This way you can check the weave, the softness, the colour consistancy, and the actual feel of the fabric. If the pashmina passes the examination, then write an email back to the the vendor stating you’re satisfied with the quality of the sample, and anticipate each and every product of the bulk purchase to have the same quality as example product. It’s crucial they reply and confirm this will be so. This will provide you with some evidence of the assurance the vendor has given.

With all that done, you can make the wholesale order. A reliable vendor expects this process and should be helpful along the way. Be wary of vendors who do not send out samples - that’s a warning sign, as a wholesaler stocking quality products will wish to mail samples - that’s all part of their marketing.

September 12th, 2009

Making Business in Denmark

Setting up a new business in Scandinavia

To do business easily, there are some topics to cope with before you engage in your enterprise. Among the most essential issues are financials, capacity and marketing. In this post we’ll lead you in your upstart.

Banks

The start affair to exercise is to find the appropriate bank to engage with. It’ll be smart to select a larger bank, desirable with branch in your country too. Among the larger banks in Scandinavia you’ll find Danske Bank and one of these banking companies will be a good option to start with. When you have your business organisation installed and know how the Danish financial system works, you can search for improved conditions in lesser and sometimes localized banks. Be sure to investigate about taxation guidence for business, insurance issues and perhaps apartment lease too. The larger banks in Scandinavia have business relations to connected financial institutions for consulting, insurance and realty.

Logistics

Denmark is a tiny state, but logistics is essential anyway, particularly if you trade with retail or need engagement with other companies in Denmark and the Northern parts of Europe. There are 2 important connections in the area to be mindful of, these are the Oeresund and the Great Belt. One way of handling transportation issues is to employ with the Great Belt consortium and get your self a BroPas which makes it simple and clean to pass the connections of Great Belt and Oeresund.

Online Marketing, SEM and Localised knowledge

Getting Into a new market nearly constantly demands localized knowledge. You can do your marketing and SEO by employing with a local ad representation, a local branch of an Multinational advertizing bureau or you can chose to charter with more than one agency, specialised in off line marketing and online marketing and SEO. For nearly all companies the latter solution is the optimal, most pointed and frequently the cheapest way to do marketing in a localised market. SEO and PPC is best managed by local bureaus, with profound knowledge of the spoken language and culture of the local market.

July 13th, 2009

Nourishing the Soul

Ranking as one of the largest international charities in the United States, Feed the Children has constantly made a difference in the world by extending their assistance to several aspects of concern within the Nation and worldwide. The organization’s established Americans Feeding Americans Emergency Caravan was able to set an armada of trailer trucks on the road in order to bring food and other essentials to families that were greatly affected by the recent economic downturn.

Living by its name, http://www.linkedin.com/companies/feed-the-children/”>Feed the Children is able to provide nutritious food to the starving children across America through its numerous feeding programs. Aside from that, the foundation also seeks to nourish the minds of children across the nation. The organization has gone through measures by collaborating with educators in order to dispense books and supplies to children who cannot afford the luxury of proper education.

Founded in 1979, Feed the Children is an international nonprofit relief organization headquartered in Oklahoma. The foundation celebrates its 30th year anniversary this year, as it continues to carry out its mission of addressing the plight of the hungry throughout the world. As a nongovernmental organization, Feed The Children opens its doors to welcome businesses and individuals who are in recognition of the same cause and are willing to go in partnership with them.

March 31st, 2009

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Posted by admin in Living With Sales, Loans, Web Commerce

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January 11th, 2009

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August 29th, 2008

Sean King on the Economy of China, Hong Kong, and Taiwan

On Friday, August 29, 2008, Sean King published an article in The Seoul Times, called “One Country, Three Systems? Unlikely.” Sean King discussed Hong Kong’s return to China in July of 2007. Though the Chinese anticipation for Hong Kong’s return was significant, there was more intrigue following what this move would mean for Taiwan.

Sean King’s analysis, decidedly, is that most people were “unnecessarily pessimistic about the former colony’s post-handover fate.” He said that the economy has remained unwavering, in spite of the difficulties China faced.

Sean King said, “…for Beijing, democratic virtues, or lack thereof, are only the beginning of the end of Hong Kong’s parallels with Taiwan. History is the key differentiator.” He then discussed some of the history behind the issues with Hong Kong and China. He referenced when Hong Kong became a part of China, falling under the Qin Dynasty.

And lastly, Sean King said: “It’s more than just a question of representative government. It’s a question of whether Taiwan’s people, ethnic Chinese or not, can see themselves within a greater Chinese state. Only Taiwanese themselves can make that call, and they’ll likely take their own sweet time. But the decision must be theirs, and theirs alone, to make.”

Sean King is the Vice President of Park Strategies, LLC and has been the expert in Asian-US economy interests for a number of years.

June 13th, 2008

Want Customer Satisfaction? Sound Curious, Not Angry!

Posted by admin in Web Commerce

I was co-hosting a radio program the other day dedicated to the subject of customer satisfaction.

A caller mentioned that she hated having to stand in line to return items to department stores. I commiserated, but I also pointed out that she shouldn’t show her emotions when she’s standing in line.

The clerks will detect her furor, and they’ll slow down their transactions, hoping she’ll go to a different register, or give up.

I offered another, related tip.

When you reach someone who can help you with your problem, instead of sounding angry or displeased, it pays to manifest a different attitude.

Try curiosity.

For instance, on more than one occasion my charge card payments have arrived late, and huge penalties have been assessed. This bothers me, as it does, you.

Why can’t they get it right?

Anyway, if I come across as angry or in a condescending or haughty way, they blame me for the tardiness, insisting I was late in sending my payments.

If I sound curious, I get better treatment, and any late fees and finance charges are waived. I say:

“I’m a little concerned. I sent in my payment on time but for some reason, it doesn’t seem like you got itwhich is weird!”

“Oh, we got it,” they’ll reply, “but it seems it got here three days after the due date.”

“Wow, that’s unusual!” I’ll say.

“Well, we’ll go ahead and waive it for you.”

Problem over!

You have to try this. I’m sure you’ll get better customer service, and avoid hassles, while saving money.

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

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