Counter Assertion

Standing out at a Career Faire can make a difference in your search. Career Faires are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Job Faire in early 2010, 10 companies as showing up, and Dice has 82 job fairs scheduled for 2010 across the US.

How do you compete at a Job Faire? The competition can be noteworthy, but you can help yourself stick out from the gang with early planning. At AA-Careers, we have a straight-forward 6-step process to get ready. Plan to go? Here’s how to prepare:

First, investigate the companies that are going and pick your targets. Use the World Wide Web to research the organizations that are there beforehand. Go to their web sites and see if they have their openings listed. Pick a limited number to go after, and get ready to spend up to an hour researching each one. It’s hard to do more than 8 in a day, and three or four is a much more reasonable target. For each company, you want to know: recent news, key product lines, and exectuve names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the hiring manager is looking for. Create a mapping of your achievements and skills to the requirements of the job. Make the terminology match. If the hiring company calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.

Third, create a ‘brief sales pitch’ for each potential company/position combination. Write down a ninety second ‘thumbnail’ that you can repeat verbally describing why you are a special candidate for that job. You’ll use this in your resume and when you meet the company at the job stall.

Fourth, modify your resume for each position. The objective on your resume should exactly match the position you’re want. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job requirements. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be simple to see that you’re a match based on your resume.

Fifth, practice your ‘mini-sales-pitch’. Collect your research and the resume for each position - bring a couple of copies for each – and put each in a clearly tagged folder. Keep them in a lightweight briefcase or folio.

Finally, dress and prepare as if you’re doing on-site interviews. Dress nicely and be properly groomed. Avoid strong cologne or perfume…use any eau de cologne or fragrance sparingly, if at all.

Remember to smile, and good hunting!

Voice Over Production

If you have ever heard something on TV, radio or film, then it is likely that voice over production polished the sound of it. Voice over production is employed in all aspects of the entertainment sector whether in movies, TV and radio. Many aspiring actors begin their occupations in a voice over field. Voiceover production facilities are indispensable in advertising, promotional ads, and general television, audio and film production. Even if you are a company in a rural area that may not have access to quality recording facilities and need voiceover recording to finish your project, there is still help available. Numerous voice over recording studios can furnish you with casting and dubbing remotely.

It is crucialto remain on time and on budget. If you choose a voice over production studio with a track record and expertise in the industry, you can rest assured that you will meet these goals as well as deliver an excellent product. You could plug a microphone into a laptop and record your voice, but why would you? A national ad not only costs a lot of money, but the national exposure is worth tons more in potential business. This is why you need the aid of a proper voice over production studio. The professional quality and expertise of a production facility can make the difference between an attractive, pleasant commercial that will be successful and a commercial that will be ignored or turned off.

This way of communicating with potential customers is quite profitable due to its straight forward and personalized nature. Here are some of the benefits of marketing your business using flyers and posters.

High visibility - While print ads may be viewed by a large audience, this may not always convert into actual visits to your business. On the other hand, distributing flyers or putting up posters in the location in which your company is located will attract clients and boost sales notably as your visibility in the area increases.

Quick outcomes - As opposed to media ads and other more traditional means of promoting your business , flyers and posters can be designed and printed in a matter of days, and the results from the same are quick and can be easily monitored. You will easily see that there is a substantial rise in the number of new clients who are visiting your business because of a poster that they noticed or a flyer that was distributed to them.

Small Overhead Costs - It is cost effective to print posters and flyers and their designing is quite simple as well. It is acceptable if the flyer is attractive and communicates all the relevant information to your target any professional printing company can successfully fill in your thoughts concerning to poster and flyer printing and it’s not necessary to hire the services of designers to design them. Besides, it is better and less expensive to stop the failing campaign if it is unsuccessful, as opposed to other kinds of marketing campaigns.

Flexibility - Advertising campaigns using flyers and posters can be customized to meet your needs and the needs of your clients. For instance, if you want to start a guerrilla advertising campaign, putting up big and thought-provoking posters at unexpected locations is a helpful decision. Similarly, short-term promotional schemes can be given away easily by handing out flyers which can double as discount coupons. You can also choose to print various kinds of flyers or posters for the same campaign, which is commonly not easy to pull off in other media.

Consequently, by electing poster and flyer printing, you can attain a quick and effective growth in your company’s revenue with no worry. Using these services is simple, and any skilled local printing company will be able to offer you a wide range of services and design options customized for your company.

The Internet offers huge opportunities for a job seeker, but also presents several potential challenges. It also adds great complexities, and a lot more matters to consider…and be careful of.

Job search needs to be thought of as a personal, extremely targeted marketing operation where you are the product. Your resume is an advertisement. Your extended network of colleagues is your inside source for information and job leads.

So where does the internet fit in? At AA-Careers, we recently posted a job on Craigslist and got over 600 responses in a calendar week. For one position. That’s increased job hunting competition.

Had the right person gotten ahold of us before we placed the ad, they could have gotten the job before running in to all that competition. How? By finding someone who knows someone at our office who became aware of the job prior to posting. Everyone was aware of the job for at least 14 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be careful how you submit your application as well. When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily taken out with a speedy triage process. How? The same way any employer would. By passing over resumes where the objective didn’t match our job. By rejecting prospects whose cover letters gave us grounds not to employ them, like "I know I’m overqualified but I really need a job". By eliminating candidates whose documents that didn’t open properly. And by eliminating prospects who didn’t trouble to spell check their cover letter and/or resume.

So the great news is that job sites give you a feel of what companies are hiring, and for what kinds of positions. But once those positions are posted, the competition is intense. You can still try, if you have a well honed resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another issue to be aware of is how quickly you can be checked on on the internet. As we Googled several candidates, we ran into some Facebook comments that were in questionable taste. Nothing insane, but enough to sway our thinking about who to employ.

AA-Careers provides a all-inclusive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

Whether the audio was not audible enough in the original shot, or the character has an inner monologue, voice over production is a priceless part of television, radio and movies. From radio jingles to big budget movies, the quality of the voice over production can set the spirit for the overall experience of the project. Just as the voice over work of old martial arts movies was laughable, any commercial or movie will not be taken seriously with poor voice over production quality. But even if your budget is extra small, you can still receive top of the line voice over production to fit your price range without having to resort to a cheap microphone and a laptop.

Indifferent of your wallet, you should consider EdgeStudio.com if you are in the need for voice over production. EdgeStudio.com provides genre-specific directors, engineers, and casting professionals, who offer guidance and in-house production. This is not something that can be achieved with a laptop and a microphone. Although you may need to cut back on expenditure by keeping the production costs to a minimum and producing the voiceover track within your home office, the value would truly be less than desirable in relation to the value, experience and knowledge you would receive by outsourcing to a pro voice over production studio. Thousands, even millions of people are likely to hear the voice over track. Make sure that the audience is hearing the tone and quality you intended to convey by letting the professionals handle your voice over project.

The Pegler Yorkshire Group, which manufactures valves, taps, and fittings, is constructing a new centre in the South Yorkshire region that is to act as its distribution hub. The project saw its first phase being completed at an estimated cost of £7m. Once finished, the centre will provide office and warehousing space for the firm, which shows the firm’s devotion and loyalty to the South Yorkshire region. The centre is all set to be completed in the near future as the steelwork frame has already been built.

The new hub has provided Pegler with opportunities to consolidate its other warehouses that are located in Doncaster and Barnsley by early 2010. Located at the Dearne Valley near Brookfields Park in Rotherham, the commercial building has already found an occupant in Pegler itself. The firm has let 104,000 sq ft of area for its office and distribution centre.

The site managed by Lambert Smith Hampton and Knight Fran has also seen other companies like Garnett Dickinson, Maplin Electronics, and Next Plc. book shared office spaces.

The warehouse is all set to be completed by November this year and the centre itself is likely to be up and running by early 2010.

Pegler’s financial director Ian Howarth, while commenting on the progress of the construction, said that with the steelwork completed, the locals of the area could now have a feel of the actual building. He also stressed the importance of this distribution centre for his company, which he believes would help his company serve its customers better.

The worldwide and national economic downturn seems to be something of a double edged sword for office rentals in the Merseyside area. Liverpool office rentals are suffering a massive decline even in comparison to last year’s lack lustre office rental market.

Occupied office space in the city has dropped by over a third making it difficult for many rental office buildings to turn a profit. Well over three quarters of a million square feet of office space was taken up for the 2007 financial year, for 2008 that had dropped to around half a million square feet, representing a tsunami of empty offices dotted throughout the city.

And anecdotal evidence points out that it looks as though things are possibly getting words for the first quarter of 2009. Of course the more office space becomes available the more difficult it is to generate viable rentals from any new occupants that may be willing to take up office space.

As with other cities across the country the decline in rentals is even affecting some areas and even specific buildings to a different degree than others. The main business district in central Liverpool is doing reasonably well in fact they even managed to show a slight improvement in the first part of 2009 over 2008. The need for desk space in Liverpool is also in rising in demand as the popularity of desk space rental catches on.

Other less popular locations are not faring so well and an average downturn always means that some buildings are fully occupied whereas others may be suffering from a chronic availability of square footage.

As with all bad news there is a silver lining in that this is decline in rental values combined with a glut of available space is enticing some companies to consider Liverpool as a viable relocation point with some large scale office rentals having been taken up over the last few months most notably the Maersk companies decision to move its headquarters within the city boundaries.

Using leaflet distribution services are one of the cleanest means to increase your standing over your rivals. How exactly? Letterbox and door drops is the solution. By engaging a continuous leaflet distribution advertisment you can achieve maximal
exposure via the letterbox. Its a very over looked promotion strategy which always work very well, that is ofcourse is using letterbox distribution

If your product is made to appeal to a nationwide market and you want to focus on a really particular area, door to door campaigning is a good, affordable way of reaching your direct market place.

But aware in the preparation of your leaflet distribution efforts as this is key if you are to make the best of your investment.

Leaflet distribution lets you to generate specific answer from targeted groups of clients. It’s a particularly
functional instrument for small businesses because it lets you to direct moderate resources where they are most likely to create result and measure the success of campaigns accurately by examining replies. Just remember that the answers of leaflet distributoin aren’t assured. A badly projected or aimed adverting campaign will be a waste of hard earned cash

There are a list of new methods in which leaflet distribution has been applied in a policy-making capacity. Some of these reasons are as follows. One of the most popular functions of booklet drops is to supply individuals with info to return information that has been delivered by the opponent. The brochures can also be utilised to threaten individuals with an assault. This is particularly likely in battles in which ground forces can inform opposition scout groups that they will invade if no follow up action is taken. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.

If you have decided that a leaflet distribution will be a good form of advertising in order to bring in some much required possible clientele, then you need to set about the task of choosing the best company to carry out the promotion for you.

There are numerous elements to be debated when doing this, these are crucial in incurring the most acceptable results from your campaign.

You need to think where you are going to direct your leaflets and the coverage and incursion that you want to attain. If you are just thinking of a medium distribution in the localised region, it may be foresightful to select a small local company who just manage the smaller distributions in one region. They are quite in all probability to be cost effective, and have smaller lead times. Accountability may be a problem if matters do not go according to plan, so this requires to be weighed against the amount of financial expenditure.

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Good Luck!

A magistrate in the home country of Breaking News, Trinidad and Tobago, ordered an investigation into how a picture of one of the accused in the Sean Luke murder case got on the Internet. The boy is 13 years old and his picture is supposed to be protected because he is a minor. Ever since she made this comment, one of the top search phrases for and from Trinidad was “Sean Luke’s killer face.”

If you don’t have one already, this court order only highlights the need to get your website as soon as possible because from a business perspective, it shows the true advertising power of the World Wide Web.

Here’s what the magistrate’s request teaches us:

No website, no business
The magistrate said that her daughter told her that the picture was on the Internet. Her daughter and her daughters’ friends are going to be the driving force behind the international economy tomorrow. If you don’t have a website, you may not even show up on their radar screen. “Oh well, I can wait until they do become the driving force and then get in.” Here’s some Breaking News for you: it has already started happening. Multi-million dollar corporations are complaining about competition from online merchants. So what you should really say is, “I am going to wait until everyone else has established their brands on the Internet and by then I would have missed the boat but I like to play catch-up.”

The Power of Word of Mouth
Again, the magistrate said her daughter was the source of information. Now, you can advertise all you want, pour millions of dollars into TV, radio, and press ads. But when someone you know and trust tells you that Singer has the best quality furniture, you’re going to buy from Singer, even if you just saw ten Courts ads on TV. Given the fact that the Internet is still a game of search-and-find, people feel accomplished when they “find” something on the Internet and they tell their friends about it, many times even when their friends never asked.

Just fix it
From our preliminary investigations, we found that the owner of the website where the picture was allegedly published acted quickly to remove the picture. What happens if you invest a few thousand dollars into a press ad and then after it’s published you realise it contains a mistake that you made when you submitted it to the newspaper. You just lost your money! Not with the Internet. In the same way, the Trinidadian Canada-based student acted quickly to remove the picture, you can remove anything from your website in fractions of a second. You can fix your ad as soon as you find errors.

No Mediator
Now, this is a power that ought to be used responsibly. There is no active mediator of content on the Internet and with blogs, basically anyone can publish anything. In old-school advertising, publishers still check ads to ensure that they adhere to (1) their own rules (2) advertising rules and (3) laws of the land.

Small Advertising Fees
In a future issue, we will publish a comparison chart on the cost-effectiveness of advertising in different media including the Internet. However, what is undisputable is that advertising on the Internet gives one of the best Cost-Per-Thousand ratios. With a website of your own, you stand to save a lot. Don’t think you need to advertise? Let me know who you are so that I can bump you off our list. Seriously though, if no one knows about you, no one can buy from you. It’s that simple.

Interactivity
Only on the Internet can someone go into your ad in detail and interact with it. If your website is your 24-hour ad, then you can even put systems in place on your website to get information from customers and stay in touch with them. That can’t happen with any other media.

There are many other reasons to stop waiting and act now but I’m always eager to hear what you think. So drop me a line or two especially if we’re not on the same page.

Aleem Khan is an accredited Internet Expert with the International Internet Authority, a secure and reliable place to getYourNAMEin.com.